Hi I’m Latoya 👋🏾

I’m a senior product designer committed to telling great stories

I specialize in B2B enterprise (tools, marketplaces, partnerships, integrations, and monetization) and I love championing the customer as the hero in digital ecosystems.

Hey, I’m Latoya - your future storyteller in residence.

I could use this space to tell you how passionate I am about solving great problems for real people, however I’ll spare you of that incredibly over used trope. Dearest Hiring Manager/Recruiter - you’ve read that line a thousand times over across many design portfolios. Trust me when I say I’m not going to, and have no plans on, adding myself to that list.

Instead, I’ll tell you something my portfolio can’t tell you.

Ready for it?

I’m motivated to tell a damn good story. One that puts your customer as the hero, and you as the guide, and positions your products as the gateway to help your hero (aka your precious customer) get from where they are to where they want to be.

That’s what drives me to double-click into the details every day, to flick my wrist to make ideas magically become digital products, and to use my humor, wit — and dare I toot my horn enough to say charm—to capture an audiences to give and get your customer’s stories and outcomes told, heard, seen, and most importantly life.